Five Reasons Why Events Fail

FAILHaving invested the time and money into organising an event nothing can be worse than having it fail in achieving its purpose. Below we discuss the five most common reasons for an event to fail:

  • Concept: It is crucial to have an objective in mind before planning any event. Failure to have a clear target for the event, whether it is to launch a new product or promote an existing one, is one of the main reasons events fail. This will leave the planning open to confusion and create a confused event, which will in turn easily confuse those people present at the event who may not know exactly why they are there in the first place.
  • No target audience: As with the previous discussion on concept, having a clear idea of who your guests are and just why you have invited them is vital if you hope to connect with them and get across whatever your objective may be. Failing to identify your audience and cater to them correctly is simply a waste of time and money. Nobody wants to sing to the choir.
  • Poor/insufficient advertising: As with anything in the 21st century, marketing is key. You must effectively advertise your event in order to increase the impact it will have and ensure it serves it’s purpose. If you are organising an event to launch a new product, for example, then it is essential that as many people as possible know about the product and the event beforehand so they may be able to take advantage of it.
  • Lack of originality/creativity: With the increasing frequency of events it is becoming ever harder to come up with original and creative ideas. This is, however, paramount to the success of an event. Creating a very ordinary event means creating a boring event and this may alienate your guests.
  • Technology: Too much technology and you risk failing to connect with those who may not be so up to date technologically but, too little technology and you risk the event feeling outdated and cumbersome.